A STRATEGIC APPROACH TO SELLING IN THE NEW REALITY
After decades working at the cusp of entertainment and advertising for and with companies such as FIAT, Pepsi, Samsung, Red Bull & DFS, we were frustrated not to be able to find an agency that understood the dynamics of the new media landscape but also the fundamentals of selling through product.
After many hours spent discussing how we would do it and what we could offer we decided to start the agency we were looking for… 7 Red Elephants.
What We Do
BROADCAST IS DYING AND THE WORLD HAS CHANGED
People belong to tribes whether they be social, cultural, or political. We know how to gain and maintain their attention.
Culture is what defines, unites and motivates tribes. It is the tool we use to engage with them to create conversations that will allow brands to legitimately promote themselves and their products.
Accelerated by the pandemic, more and more of us are now exhibiting typical Gen Z behaviour.
Using our knowledge and experience of how to use culture to cut through the noise, along with decades of experience in the changing media landscape, we can help you to develop a non-linear conversation with the tribes we identify that will help you to sell more.
We understand that this is only part of the marketing mix and therefore create strategies that work with the other elements in a cohesive way.